Ethos Enterprise Platform

Orchestrating Experience at Scale

Leadership

Senior Director, User Experience

Creative Director, Software. Leading the platform strategy.

Scope

Leading UX, Product & Engineering

51+ person cross-functional global team.

Scale

100+ Products (2028)

Scaling from 14 to 45+ products in 2026.

Impact

$38M Projected Value

Driving time-to-market and capital efficiency.

Operationalizing Scale:

From Foundation to Enterprise Platform

Scale introduces complexity that manual oversight cannot resolve. To break through adoption ceilings, we implemented end-to-end automation across our governance model.

By developing custom applications and integrating AI workflows, we replaced high-touch support with intelligent, self-service infrastructure. This operational shift triggered 215% Year-over-Year growth, creating the capacity to support 45+ products in 2026 without proportional team growth.

Foundation (Edison)

Evolution (Ethos)

The Playbook:

Operationalizing the Change

Identifying Friction

The Adoption Blocker Queue (ABQ)

Adoption requires precision, not guesswork. We treat adoption barriers like features, technology, timing, or funding as actionable data points.

By mapping these specific constraints across the portfolio, we identify high-value feature gaps and prioritize the roadmap to unlock multiple products simultaneously. This framework turns vague resistance into a prioritized, strategic backlog.

The Operating Model

Organizational Change for Scale

Scaling a platform requires more than just software; it requires the right human infrastructure.

I structured the organization into a specialized Core Team, integrating Product and Program Managers to act as the operational bridge to the enterprise.

Supported by a cross-functional network of 51+ designers and engineers, this topology ensures critical governance remains centralized while enabling rapid contribution from the Product Teams. It is a scalable Service Model designed to support 100+ products without requiring linear headcount growth.

The Outcome

Verified Business Impact

Ethos evolved beyond a simple component library into a centralized service platform. By operationalizing the governance model and securing executive alignment, we shifted the culture from 'building alone' to 'building together.'

We have successfully scaled adoption from 14 to 26 core products, with a committed pipeline of 100+ applications by 2028. This ensures that as GE HealthCare innovates, the quality of our user experience scales with it.